Video in Banner Plus Prototype

Video in Banner Plus Prototype Image 1

The goal of this prototype was to introduce a new unit-type for Tremor Video to add to its line up of creative builds. This “plus” type unit injects JavaScript into a webpage allowing us to expand our ads past its container and to effect a whole window without preventing user interaction with the site (that the ad is placed on). This logic would shift items on any site dynamically while keeping the links and copy in place. The concept behind this prototype helped us win the 2011 OMMA award for best video in banner.