Reebok Sum/Spr '13 T-Shirts
The goal of this project was to create designs that were hip and street inspired while remaining authentic to the culture. The target market was an active and urban-athletic youth (e.g. street ball players, skaters, bboys). There were 16 designs chosen for this season, while 7 were chosen for the fall/winter season. Many designs where created to sell along with the re/release of new sneakers.