Olakei Dessert Bar Logo
Paying close attention to the branding needs of this project, my goal was to create a logo that feels cozy, comfortable, and yummy, with a touch of chic. For the main word, I created a custom typeface that was round, “chewy,” and appetizing, while including a bit of script to add a small level of elegance. I used the color brown to express warmth and chocolate. For the secondary words, I chose a typeface that represents stability and maturity. I used orange to add to the cozy look and feel while injecting a sense of joy. In between the words, I included a line to help ground the logo, in addition to subtly implying an image of chocolate being served over a bar top.